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Breast Cancer Awareness Month

This article is about the campaign. For the protein, see BCAM.
Mbabane, Swaziland: Swazi people joined the “Brave the Breast” annual event in aid of the Swaziland Breast Cancer Network, 2016.

Breast Cancer Awareness Month (BCAM), also referred to in America as National Breast Cancer Awareness Month (NBCAM), is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.

Breast cancer awareness month is a yearly campaign that intend educate people about the importance of early screening, test and more. This campaign starts on October 1 and ends on October 31 every year.

Contents

  • 1 History
  • 2 Activities and events
    • 2.1 The National Race for the Cure
    • 2.2 Breast Cancer Today
    • 2.3 Susan G. Komen 3 Day
  • 3 Male breast cancer
  • 4 Criticisms
  • 5 Observances
  • 6 See also
  • 7 References
  • 8 External links

History[edit]

White House illuminated pink in honor of National Breast Cancer Awareness Month in 2017

NBCAM was founded in 1985 in October as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of AstraZeneca, producer of several anti-breast cancer drugs). The aim of the NBCAM from the start has been to promote mammography as the most effective weapon in the fight against breast cancer.[1]

In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol, though this was not the first time the ribbon was used to symbolize breast cancer:[2] a 68-year-old California woman named Charlotte Haley, whose sister, daughter, and granddaughter had breast cancer, had distributed peach-color ribbons to call attention to what she perceived as inadequate funding for research.[3] In the fall of 1991, the Susan G. Komen Foundation had handed out pink ribbons to participants in its New York City race for breast cancer survivors.[4]

In 2010, Delta Air Lines painted N845MH, a Boeing 767-432ER in “Breast Cancer Research Foundation” special colors. In September 2015, a newer version of the livery was repainted on the same plane.

Activities and events[edit]

10 Downing Street lit up in pink on October 25, 2011 for National Breast Cancer Awareness Month
Aerial view of Palácio do Planalto, the official workplace of the President of Brazil, lit up in pink on October 1, 2014

Đọc thêm:   Breast cancer - causes, symptoms, diagnosis, treatment, pathology

A variety of events around the world are organized in October, including walks and runs, and the pink illumination of landmark buildings. In the United States, the National Football League promotes breast cancer awareness by incorporating pink on and off the field, and comic strip artists use pink on one day in October.[5]

The National Race for the Cure[edit]

In October 1983 the Race for the Cure was held for the first time in Dallas, Texas, where 800 people participated. According to the organizers, by 2002 the number of participants reached 1.3 million and the event was held in over 100 US cities. The event is also being organized in several other parts of the world.[6]

Đọc thêm:   Abortion–breast cancer hypothesis

Breast Cancer Today[edit]

There are various two-day-long walks to raise money for breast cancer research institutes. Avon sponsors a 39-mile (60-km) walk.[7] A walk in Atlanta offers varying lengths of up to 30 miles.[8] Canada’s large “Weekend to End Breast Cancer” features a 60-km walk.[9] St. Louis, MO offers a one-day-long breast cancer walk. This walk consists of three miles.[10]

Susan G. Komen 3 Day[edit]

This 60-mile fundraising walk, which is spread across 3 days, raises money for breast cancer research. This walk, which benefits Susan G. Komen, occurs in seven cities in the United States.[11]

Male breast cancer[edit]

Male breast cancer, which is rare, is generally overlooked. In 2009 the male breast cancer advocacy groups Out of the Shadow of Pink, A Man’s Pink, and the Brandon Greening Foundation for Breast Cancer in Men joined together to globally establish the third week of October as “Male Breast Cancer Awareness Week”.[12]

Criticisms[edit]

Inspiration for the foundation of NBCAM came from Zeneca Inc. in 1989 when they began a breast cancer screening program within their company. In 1996, with the screening program and study complete, Zeneca Inc. analyzed the total monetary amounts lost due to the increase in health care provided compared with the total monetary amounts lost if the company was to scrap the program were compared. The total costs to the company of running the early detection program were estimated to be $400,000. Total costs to the company if they chose not to run the program were estimated to be around $1.5 million.[13]

Pezzullo (2003) “(Astra)Zeneca’s initial justification for NBCAM was one of basic accounting, not a critique of how women’s healthcare has been assessed or implemented nor a desire to prevent women from developing breast cancer; instead, it was cost-effective for a company to detect cancer in its employees during the disease’s earlier stages.”

Đọc thêm:   Breast Cancer Survivor Stories

Critics have said that “the BCAM idea ‘was conceived and paid for by a British chemical company that both profits from this epidemic and may be contributing to its cause…'”.[14]

Sometimes referred to as National Breast Cancer Industry Month, critics of NBCAM point to a conflict of interest between corporations sponsoring breast cancer awareness while profiting from diagnosis and treatment. The breast cancer advocacy organization, Breast Cancer Action, has said repeatedly in newsletters and other information sources that October has become a public relations campaign that avoids discussion of the causes and prevention of breast cancer and instead focuses on “awareness” as a way to encourage women to get their mammograms. The term pinkwashing has been used by Breast Cancer Action to describe the actions of companies which manufacture and use chemicals which show a link with breast cancer and at the same time publicly support charities focused on curing the disease.[15] Other criticisms center on the marketing of “pink products” and tie-ins, citing that more money is spent marketing these campaigns than is donated to the cause.[16] According to The New York Times in October 2015, fine print disclaimers on pink products sold by Dick’s Sporting Goods reveal that in some instances, no money at all is donated to breast cancer research.[3] Other companies cap the amount they give to research during each October’s “pink” campaign, but do not tell consumers when that cap has been reached.[3]

Đọc thêm:   Breast cancer awareness program with signs and symptoms by Narayana Health

Observances[edit]

President Donald Trump proclaimed National Breast Cancer Awareness Month on September 30, 2017.[17][18][19][20]

In 1985, “National Breast Cancer Awareness Month” (NBCAM) was created as a collaborative effort between the American Academy of Family Physicians, AstraZeneca Healthcare Foundation, CancerCare, Inc., and a variety of other sponsors to raise awareness and gain funding for research for a cure.” [21]

See also[edit]

  • List of health-related charity fundraisers
  • No Bra Day
  • Pink Bridge
  • Pink Hijab Day
  • Pink ribbon

References[edit]

  • ^ “About Us”. National Breast Cancer Awareness Month. Archived from the original on 2011-07-16..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:”””””””‘””‘”}.mw-parser-output .citation .cs1-lock-free a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
  • ^ “Estée Lauder Official Site”. Esteelauder.com. Archived from the original on 2012-03-26. Retrieved 2012-01-02.
    Đọc thêm:   Breast cancer awareness program with signs and symptoms by Narayana Health
  • ^ a b c Kolata, Gina (October 30, 2015). “A Growing Disenchantment With October ‘Pinkification'”. The New York Times. Retrieved October 30, 2015.
  • ^ “History of the Pink Ribbon”. Think Before You Pink.
  • ^ “Comic strips go pink for breast-cancer awareness”. Richmond Times-Dispatch. 2010-10-10. Archived from the original on 2010-11-08. Retrieved 2010-10-12.
  • ^ Susan G. Komen Race for the Cure Archived 2007-10-11 at the Wayback Machine Susan G. Komen for the Cure website. Retrieved November 9, 2007.
  • ^ “Avon Walk for Breast Cancer: In It To End Breast Cancer”. Walk.avonfoundation.org. Retrieved 2012-01-02.
  • ^ “Atlanta 2-Day Walk for Breast Cancer – Produced by It’s the Journey, Inc. – What’s raised in Georgia, stays in Georgia”. Archived from the original on 26 May 2009. Retrieved 17 September 2014.
  • ^ “The Weekend to End Women’s Cancers: 2007 Weekend to End Breast Cancer”. To07.endcancer.ca. Retrieved 2012-01-02.
  • ^ “2011 Making Strides Against Breast Cancer”. Retrieved October 3, 2011.
  • ^ the3day.org
  • ^ “Male Breast Cancer Awareness Week”. Retrieved 2009-10-01.
  • ^ Pezzullo, Phaedra (November 2003). “Resisting “National Breast Cancer Awareness Month”: The Rhetoric of Counterpublics and their Cultural Performances”. Quarterly Journal of Speech. 89 (4): 345–365. doi:10.1080/0033563032000160981.
  • ^ Janette D. Sherman, M.D.(New York and London: Taylor and
    Francis, 2000). ISBN 1-56032-870-3. Life’s Delicate Balance THE CANCER MOVEMENT: Independent, Sold-Out, or Bought Up? .
  • ^ Focus on Pinkwashers Archived 2007-10-13 at the Wayback Machine, Breast Cancer Action’s think before you pink campaign site. Retrieved November 9, 2007.
  • ^ Who’s Really Cleaning Up Here Archived 2007-07-09 at the Wayback Machine Breast Cancer Action’s think before you pink campaign site. Retrieved November 9, 2007.
  • ^ Office of the Press Secretary (September 30, 2017). “President Donald J. Trump Proclaims October 2017 as National Breast Cancer Awareness Month”. whitehouse.gov. Washington, D.C.: White House. Retrieved October 9, 2017.
  • ^ WTHR Staff (October 2, 2017). “White House goes pink for National Breast Cancer Awareness Month”. WTHR. Indianapolis: Dispatch Broadcast Group. Retrieved October 9, 2017.
    Đọc thêm:   Breast Cancer Survivor Stories
  • ^ “White House Turns Pink for Breast Cancer Awareness Month”. WRC-TV. Washington, D.C.: NBCUniversal. October 1, 2017. Retrieved October 9, 2017.
  • ^ “National Breast Cancer Awareness Month, 2017” (PDF). Federal Register. Washington, D.C.: National Archives and Records Administration. September 29, 2017. Archived from the original on October 4, 2017. Retrieved October 9, 2017.
  • ^ http://www.apa.org/pi/women/resources/newsletter/2010/10/breast-cancer.aspx
  • External links[edit]

    • US National Breast Cancer Awareness Month website
    • Welcome to Cancerland, an essay by journalist and breast cancer survivor Barbara Ehrenreich on the culture and marketing of breast cancer


    Source: https://en.wikipedia.org/wiki/Breast_Cancer_Awareness_Month

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